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The Boss of Pocophone, Alvin Tse, was Appointed As the Country Director of Xiaomi Indonesia

Xiaomi made a leadership reshuffle in Indonesia. Alvin Tse, was appointed as the new Country Director of Xiaomi Indonesia. See the details.

The Boss of Pocophone, Alvin Tse, was Appointed As the Country Director of Xiaomi Indonesia
kompas.com
The Xiaomi logo is displayed at the Xiaomi Indonesia head office located in Pantai Indah Kapuk area, Jakarta. 

TRIBUNBATAM.id -  Xiaomi made a leadership reshuffle in Indonesia. Global Head of smartphone Poco (Pocophone, sub-brand Xiaomi), Alvin Tse, was appointed as the new Country Director of Xiaomi Indonesia, replacing Steven Shi.

Meanwhile, Steven Shi, Country Director of Xiaomi Indonesia previously, will be headquartered in Bangkok and assume a new role as General Manager of Southeast Asia, and is responsible for developing Xiaomi's business in the Southeast Asia region. 

Alvin Tse will then lead Xiaomi's full operational management in Indonesia. The man who's first joined at Xiaomi in 2013 has pioneered expansion in several key markets, such as India and Western Europe. 

Alvin was graduate from Stanford University with a B.S. in the field of Management Science and Engineering.

According to a written statement received by KompasTekno, Monday (10/07/2019), before joining Xiaomi, Alvin led the Flipboard China team. He's also an Entrepreneur in Residence at StartX. 

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Alvin Tse, Xiaomi Indonesia's new Country Director.
Alvin Tse, Xiaomi Indonesia's new Country Director. (kompas.com)

"Indonesia, with its high smartphone penetration rate, young users and enthusiastic community and the large number of consumers in the electronics market, is a very important area for Xiaomi's global strategy," Alvin said. 

Xiang Wang, Senior Vice President of Xiaomi, agrees by explaining that their priority markets are Indonesia, in addition to Vietnam and Thailand. Southeast Asia is a region that is crucial for Xiaomi's global expansion.

"We hope to be able to increase Xiaomi's existence, not only in sales, but also in brand awareness. I wish them all the best," Wang said.

Xiaomi will strengthen the collaboration with some various business partners in Indonesia, including Erajaya, in order to increase the presence and reach of its products on the market. For this purpose, Xiaomi will add the distribution partners in Indonesia. (*)

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Penulis: Lia Sisvita Dinatri
Editor: Lia Sisvita Dinatri
Sumber: Kompas.com
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