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Singapore Becomes the First Country to Prohibit the Sweet Drink Advertisements

Singapore became the first country in the world to totally ban the adverts in packaged sweet drinks. This is done as an effort to fight diabetes.

Singapore Becomes the First Country to Prohibit the Sweet Drink Advertisements
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TRIBUNBATAM.id -  Singapore became the first country in the world to totally ban the adverts in packaged sweet drinks. This is done as an effort to fight diabetes.

Reporting from Business Insider, Sunday (10/13/2019), the ban was announced last Thursday (10/10/2019). The ban on sweet drink advertisements covers all mass media platforms and online channels such as television, internet, newspapers, radio and outdoor advertising.

The Singapore Ministry of Health said nutrition labels would also be placed on sweetened beverage packaging. A label that says "Unhealthy" will be put on drinks with moderate to high sugar levels.

The rule applies to sugary drinks in bottles, packages and cans. This includes instant drinks, carbonated drinks, juices, fermented milk drinks, and yogurt.

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Proclaimed by The Strait Times, the details of these rules will be announced in 2020. 

Senior State Minister for Health, Edwin Tong stated, the purpose of the rules and restrictions is to provide well-informed choices, reduce the effect of advertising, and encourage producers to reduce sugar levels in sweet drinks.

Singapore's Ministry of Health states, labels with color differentiation will indicate if the drink is healthy, neutral, or unhealthy. The label is also accompanied by information on sugar content and the percentage ratio of sugar in drinks.

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Diabetes is now increasingly becoming a complicated problem in Singapore. A survey conducted in 2018 showed that the average Singaporean consumed 12 teaspoons or 60 grams of sugar a day.

Of that number, half came from sweet drinks in containers.

"This's become a concern, because on average, an additional serving of sweet drinks of 250 ml per day will increase the risk of diabetes by 26 percent," Tong said. (*) 

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Penulis: Lia Sisvita Dinatri
Editor: Lia Sisvita Dinatri
Sumber: Kompas.com
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