Baca tanpa iklan
TRIBUNBATAM.id - Kawan Lama Retail develops its business in Batam City by presenting Selma Furniture.
Selma Furniture is a furniture store like Informa Furnishing with a middle low market segment.
Unmitigated, Selma Furniture will open two of its branches directly in Batam.
Store Manager Informa, Jasrul said Selma Furniture will be present at Panbil Mall and Mall Botania 2.
"It's like Informa, but the small one. The products are also different and the market segment taken is middle low," Jasrul said in Batuampar.
Selma Panbil Mall opens 19 December, while Selma Botania Mall 2 will open in January 2020.
• Tour at 3 Countries Dominating Travel Packages Ahead of Christmas in Batam
Selma Furniture Store Manager, Shelly Monalisa Silitonga explained Selma Furniture is a longtime retail business unit in the furniture field which has a store area of under 2,000 square meters.
"Selma in Batam is the largest in nation with an area of 1,293 square meters and 1,600 square meters. In other areas the most is only 800 meters," Shelly Monalisa said.
Meanwhile, Selma MB2 Store Manager, Mega Anindita added that the presence of Selma Furniture has made Kawan Lama Retail more lively in Batam.
"The management of Kawan Lama wants every mall to have a representative of Kawan Lama. That's why we are here in Batam. We also only infiltrate markets that are far from Informa, because the mall class is also smaller," said Mega.
Mega also said the product sold was not more than IDR 15 million.
"The price is below IDR 15 million. Informa Furnishing is more about lifestyle, Selma Furniture is more about providing basic needs," said Mega again.
Although the price range and market customers targeted are different, Shelly emphasized that the quality of products marketed at Selma Furniture is not inferior to Informa Furnishing.
The presence of Selma Furniture in Batam is also driven by the growth of furniture business by 20 percent from 2018 to 2019.
In 2020, Kawan Lama Retail also plans to open 17 Selma branches throughout Indonesia.