JOKER: How Does the Story of a Film can Affect the Audience?

They also conducted an experiment in which participants were asked to read a murder story.

The participants were then asked to fill out the questionnaires about their own beliefs.

From the research, the researchers found, after reading the story, the participants experienced and felt there was an attachment to the story that given. 

Nature of imitating

In addition, one study conducted by M. Appel in 2011 reported that people assimilated their attitudes and behaviors with the characters in the story after reading it. 

Appel then tests the knowledge of the two groups by conducting tests.

As a result, the group given the text about violence mimics the level of intelligence of the characters in the text and has a worse performance than those given the plain text.

This finding shows that humans try to imitate the personality traits that are admired and adjust their attitudes.

However, narrative transportation can also promote or strengthen a person's unique characteristics in certain social roles. 

Another effect of a story

The effect of a story can also be embedded into a person's mind when he is in a relaxed condition.

Marketing professor Jennifer Escalas said, this also happened in the world of marketing.

According to him, prospective consumers who want to buy a car will usually be critical by asking various things.

Finally, the interest to buy the item is not too large.

• August 2019, the Visits of Tourists in KEPRI was Increased, Dominated by the Tourists from Singapore

However, if the same person watches an ad for the same car during a break, the results may be different.