NARS Cosmetics Opens Stores in Indonesia and the Biggest in Southeast Asia

For make-up lovers, premium cosmetic brands from New York, United States is certainly familiar.Nars Cosmetics has officially opened its first outlet.

NARS Cosmetics Opens Stores in Indonesia and the Biggest in Southeast Asia
The biggest NARS Cosmetics store in South East Asia, in Senayan City, Jakarta. (doc. NARS Cosmetics Indonesia) - For make-up lovers, premium cosmetic brands from New York, United States is certainly familiar. The good news, Nars Cosmetics has officially opened its first outlet in Indonesia, precisely in Senayan City, Jakarta.

In fact, this NARS outlet is the largest in Southeast Asia, with an area of 88 square meters. 

Dominated by white color, NARS outlets carry a simple, modern concept, but still eye catching. 

The concept is modern, audacious, and iconic, according to the NARS tagline. Meanwhile, the dominance of the white color is to make the customers focus on the product. 

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Then, what is offered in the largest NARS outlets in Southeast Asia?

NARS provides five make up stations which are divided into two areas, namely in the front area and in the semi-private area which is intended for hijab women.

These make up stations are a place to consult customers with make-up artists to find the right shades according to their skin color. 

Interestingly, NARS also provides two virtual mirrors. Mirror with an application that allows visitors to try different colors of make-up without having to remove the makeup that they used before. 

In addition, there are bookshelves that display the books about the founder of NARS Cosmetics, Francois Nars. Going forward, the books will be sold to the public.

The opening of the largest store in Southeast Asia apparently also coincides with the 25th anniversary of NARS Cosmetics. To celebrate, NARS launched as many as 72 of lipstick shades. (*) 

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Penulis: Lia Sisvita Dinatri
Editor: Lia Sisvita Dinatri
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