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IPhone Sales become Sluggish, Apple Inc. Profits Being Slip

In the latest quarter, iPhone sales slumped nearly 10 percent year-on-year (yoy) to 33.4 billion US dollars.

IPhone Sales become Sluggish, Apple Inc. Profits Being Slip
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TRIBUNBATAM.id - The giant electronics, Apple Inc., is being tested by continued weakening in iPhone sales.

In the latest quarter, iPhone sales slumped nearly 10 percent year-on-year (yoy) to 33.4 billion US dollars. This decline in sales was a continuation of previous periods.

Reporting from the BBC, Saturday (11/02/2019), in the end, sluggish sales of the iPhone made Apple's profits plummet around 3 percent (yoy) to 13.7 billion US dollars.

Apple's profits and revenues for this fiscal year have also fallen for the first time since 2016. Both are caused by a drop in the iPhone's business performance. 

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Apple CEO, Tim Cook, assures investors that the decline in iPhone sales is slowing down. This is due to the popularity of the latest series, namely the iPhone 11

"It's still early, but the trend looks very good. We are always optimistic," Cook said.

He said, other Apple business lines were also monitored in good condition.

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Sales of devices such as earphones and Apple Watch jumped more than 50 percent. 

Meanwhile, for service revenue, including from Apple Pay and App Store services, jumped up to 18 percent (yoy).

Cook has sought to make Apple's business less dependent on the iPhone.

Instead, Apple is aggressively offering new subscription services for news and television.

However, the iPhone still dominates the Apple sales. (*) 

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Penulis: Lia Sisvita Dinatri
Editor: Lia Sisvita Dinatri
Sumber: Kompas.com
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