Lot of Year-End Discounts, Here are 5 Ways to Not to Be Crazy when Shopping

TRIBUNBATAM.id - Periods of Christmas and New Year holidays are often enlivened by the rush of shopping discounts.

Even tantalizing discounts and promos can make you impulsive shopping, that is, excessive shopping so that the items you don't need are even bought.

Well, for those of you who want to avoid the trap of impulsive shopping, there are several ways you can do.

Reporting from Business Insider, Friday (12/20/2019), Leonard Lee, professor of marketing at NUS Business School Singapore revealed 5 ways to avoid impulsive spending at the end of the year. 

1. Think about the reasons why you should shop

Lee's research of 12 different shopping experiences found that people have different goals when they shop.

There are those who really want to buy necessities, compare prices before choosing a particular brand, and check various discounts.

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Before deciding to shop, think first of the reasons why you should go to a shopping mall and buy something. Also think about whether it can lead to impulsive spending. 

2. Create a shopping list

"Focus on what you need, not what you want," Lee said.

According to him, you must be careful with the justification about the function of the goods. For example, you lie to yourself that certain items do you need, when in fact not.

So, make a shopping list of items that you really need. 

3. Arrange the budget

Unfortunately, many people don't have the discipline to stick to the shopping list when they get to the shopping center. Finally, shopping is inevitable.

Lee said, to avoid the frenzy of shopping behavior, arrange a budget so that you are more careful when choosing each item before buying.

If you find it difficult to discipline, invite friends who know about your shopping behavior and will question every item you buy.

"However, also realize that this can make your shopping excitement a little less," explained Lee. 

4. Don't shop when hungry

What does the connection between shopping and hunger?

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According to Lee, the research found that consumers tend to spend more when they are hungry.

Therefore, make sure you eat first before to go shopping.

5. Don't be easily tempted by discounts

Lee said, discounts tend to drive someone crazy in shopping. Therefore, discounts provide a moment of pleasure because you feel successful in obtaining goods at low prices.

However, believe it or not, you tend not to use that item. The reason is, you don't have much pressure to see that the discount item you really need.

In fact, Lee added, people will use the goods they buy more at higher prices. (*) 

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