Mall Botania 2 Batam Apply Non-Cash Transactions to Survive in the Middle of Corona

TRIBUNBATAM.id, BATAM - Mall Botania 2 Batam chose non-cash payments to survive in the middle of Covid-19 pandemic.

Covid-19 onslaught did indeed hit the people's economy. Especially in business. Therefore, many shops were forced to choose to close their operations to the number of employees who were laid off.

Nevertheless, business owners are required to have certain strategies to be able maintain their business, so it becomes an attraction for visitors in difficult times like today.

One of the shopping centers in Batam, Mall Botania 2 has quite a lot of and varied tenants. Ranging from fashion / retail to Food and Beveranges.

With a relatively large number of tenants in Mall Botania 2 Batam, especially in the culinary field, the tenants have an interesting strategy in the midst of a pandemic that attracts visitors to the Mall.

This was said by Helilintar as the marketing center of the Mall.

• Ahead of New Normal, Hotel Occupancy Rate in Batam Still Low, Dominated by Long Stay Guests

"In the Botania 2 Mall itself, Food and Beans are categorized into two, namely National and Local. In the middle of the pandemic, the tenants in MB2 have a strategy of implementing non-cash payments. So they invite visitors to use electronic payments," he explained.

By prioritizing safety and health protocols, visitors can still conduct transactions in a safe way, namely by means of transactions in the form of digital money.

"So payments no longer use banknotes but non-cash. With non-cash payments will lure visitors to come because they feel safer done in the pandemic era as it is today. With non-cash payments usually tenants hold promos up to cashback that can be obtained by visitors, "he said.

By using the cashback promotion strategy and other promos to collaborate with other merchants, visitors will be more interested in coming because consumption interest will tend to increase compared to normal prices.

"The most loved promo is buy 1 get 1 free. There is also Chatime, which if the transaction uses shopee, visitors can get a cashback of 60 percent. Drinks that are usually priced at Rp. 38 thousand can be Rp. 20 thousand. payment via go-pay, and also Fatmawati Chicken who holds a promo at a price of Rp 25 thousand, visitors can get a package of food containing rice, chicken, vegetables and drinks. Promos of each tenant are different, but the majority are promos with non-payment transactions cash, "he said.

As a form of support for the government, as well as the prevention of Covid-19, Mall Botania 2 promotes safety protocols established by the government.

TRIBUNBATAM.id observation, the chairs in the mall lobby are not provided, the distance of the visitors' queue is very much noticed until the entrance is also arranged in such a way by the mall management as a form of Covid-19 prevention.

"Both visitors and officers and employees who will enter the Mall are required to wear a mask and check their body temperature first. For the parking area, we only provide 1 entrance gate and 1 gate exit. But if the traffic of visitors goes up, we will add according to the amount visitors while still prioritizing the safety of visitors and also our officers, "he said.

Referring to the parking data of visitors, he saw that the intensity of visitors during the pandemic was that visitors tended to reduce visiting hours while in the Mall.