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TRIBUNBATAM.id - Joker film was provoked the various discussions and pros and cons. Some people consider this film merely entertainment.
However, there are also those who assume that the Joker describes the current conditions.
After watching the film, many people immediately feeling empathy and understand about the actions of the Joker.
They feel as if they are dragged into the character of Arthur Fleck who's looks realistic.
In fact, not a few who feel so close to the character of Fleck who suffered from the mental illness so as if he/she could share the stories.
What is this phenomenon?
Narrative transportation
This phenomenon is called narrative transportation, a situation where the audience feels very involved in the plot of a story.
In some conditions, this phenomenon can affect a person's attitude and behavior in the real world after reading or watching the film.
Narrative transportation occurs when you imagine the story plot, happening in your life.
In addition, this phenomenon allows one to immerse himself in the world of fiction and become an escape from monotonous daily life.
When watching or reading a story, someone sometimes imagines the characters and behavior of the characters is themselves.
This makes a person feel empathy for the character of a cast.
This concept was first put forward by Melanie Green and Timothy Brock of Ohio State University in 2000.
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At that time, Green and Brock created a scale that could be used to measure the subject's vulnerability to the narrative transportation.
They also conducted an experiment in which participants were asked to read a murder story.
The participants were then asked to fill out the questionnaires about their own beliefs.
From the research, the researchers found, after reading the story, the participants experienced and felt there was an attachment to the story that given.
Nature of imitating
In addition, one study conducted by M. Appel in 2011 reported that people assimilated their attitudes and behaviors with the characters in the story after reading it.
Appel then tests the knowledge of the two groups by conducting tests.
As a result, the group given the text about violence mimics the level of intelligence of the characters in the text and has a worse performance than those given the plain text.
This finding shows that humans try to imitate the personality traits that are admired and adjust their attitudes.
However, narrative transportation can also promote or strengthen a person's unique characteristics in certain social roles.
Another effect of a story
The effect of a story can also be embedded into a person's mind when he is in a relaxed condition.
Marketing professor Jennifer Escalas said, this also happened in the world of marketing.
According to him, prospective consumers who want to buy a car will usually be critical by asking various things.
Finally, the interest to buy the item is not too large.
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However, if the same person watches an ad for the same car during a break, the results may be different.
For example, the prospective customer is in a relaxed condition and is not critical of seeing a car ad.
In his mind, he would imagine the fictional narrative that happening to himself.
This narrative will shape the desire of people to own a car, even though the advertisements posted are not realistic. (*)
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