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Indonesian Diaspora Becomes Big Potential in the Export Sector of UMKM Products

Indonesian Micro, Small and Medium Enterprises (UMKM) products are expected to penetrate the export market.

Indonesian Diaspora Becomes Big Potential in the Export Sector of UMKM Products
kompas.com
Doc. (KOMPAS.com/SAKINA RAKHMA DIAH SETIAWAN) 

TRIBUNBATAM.id - Indonesian Micro, Small and Medium Enterprises (UMKM) products are expected to penetrate the export market.

The fact is that now many Indonesian UMKM products are marketed overseas. Bank Indonesia (BI) also encouraged UMKMs to explore the international market.

Head of BI Representative of East Java, Difi Ahmad Johansyah, said that besides targeting the local people's market, UMKM products also had the potential to answer the demand from the Indonesian diaspora. 

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Diaspora or Indonesian people who are living abroad who are increasing in number have a large demand for Indonesian original products. These products can be supplied by UMKMs.

This potential market was initiated by the central bank, which also fostered UMKMs to be able to penetrate the international market. 

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"Actually when it comes to exports, we can see countries with large Indonesian diaspora. This can be utilized," Difi explained on the sidelines of the Sharia Economic Festival (Fesyar) in Surabaya, East Java, Friday (8/11) / 2019).

Difi gave examples of UMKM products that were very in demand by the Indonesian diaspora, including peanut brittle, crackers, peanut sauce, and sambal. In addition, another excellent product is Indonesia's original coffee. 

In addition, Difi also explained the potential role of Indonesian Workers (TKI) to participate in introducing and marketing Indonesian UMKM products abroad. Because, not a few Indonesian Workers (TKI) who have long lived abroad to be able to open a store in an overseas country. (*) 

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Penulis: Lia Sisvita Dinatri
Editor: Lia Sisvita Dinatri
Sumber: Kompas.com
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