Expanding Business Units, Kawan Lama Retail Will Open 2 Selma Furniture Branches in Batam
Kawan Lama Retail will open two Selma Furniture branches directly in Batam. Selma Furniture will be present at Panbil Mall and Mall Botania 2 in Batam
Selma Furniture is a furniture store like Informa Furnishing with a middle low market segment.
"It's like Informa, but the small one. The products are also different and the market segment taken is middle low," Jasrul said in Batuampar.
Selma Panbil Mall opens 19 December, while Selma Botania Mall 2 will open in January 2020.
Selma Furniture Store Manager, Shelly Monalisa Silitonga explained Selma Furniture is a longtime retail business unit in the furniture field which has a store area of under 2,000 square meters.
"Selma in Batam is the largest in nation with an area of 1,293 square meters and 1,600 square meters. In other areas the most is only 800 meters," Shelly Monalisa said.
"The management of Kawan Lama wants every mall to have a representative of Kawan Lama. That's why we are here in Batam. We also only infiltrate markets that are far from Informa, because the mall class is also smaller," said Mega.
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