Hit by Covid-19, Batam Property Developers Prepare New Sales Concept to Attracts Consumers

TRIBUNBATAM.id, BATAM - Covid-19 pandemic which hit the whole world also had an impact on the decline of Indonesia's economic activities.

All business and industrial sectors were affected, including the property sector.

The crushing blow to property sales was acknowledged by Chairman of Batam Special REI DPD, Achyar Arfan.

"The world is indeed being battered and being difficult. What is certain is that we are devastated, all transactions must have dropped, because the center of human daily activities is at home.

At present only old loans are running and the current housing loan situation is almost at a stop. Even though KPR is an entry fee for property, "he said, recently.

He also said, at the beginning of 2019, the condition of property in Batam City showed an improvement until it entered early 2020.

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"We are very optimistic, then who would have thought that would be hit by Corona virus until all aspects would be affected besides the health sector, of course," he said.

Because the property sector was interrupted, it became a big task for the property parties to survive and sharpen marketing that changed in the digital direction.

"REI strongly supports the existence of New Normal, and has approached many parties so that the KPR is reopened. Request that reconstruction credits can be relaxed. And also so that the shopping center can recover and the money can be replayed.

Because the current transaction activity has decreased, "he said.

To face the challenges of pandemic, Achyar has dealt with a new era by preparing concepts and products more mature and ready to face consumer behavior that tends to change along with the changing situation at this time.

"Surely this moment provides us with an opportunity especially for developers to further mature social media for sales," he said.

Meanwhile, General Manager of Meisterstadt Batam, Richie Laseduw admitted, now is a time of vent for property sales. The economic slowdown resulted in sales figures to fall.

"Especially when transportation has begun to be restricted, starting from land, air, to water that automatically all sectors come to weaken the economy. Looking at current sales trends is not as easy as before, but still exists even though not like before the pandemic struck.

At the moment we are focusing on the project, which is to become a developer with the first superblock concept in Batam City. "Starting with the price of IDR 500 million, people can have all the facilities we offer," he said.

The existence of this pandemic, Lastiliwarman as Marketing Manager of Ciptatama Griya Prima rate, now is an opportunity for developers to continue to do promotions.

"Currently the burdensome is the decline in sales. The strategy that can be done is to keep doing promotions. In addition, the need for consolidation and also to cut out the funds that can be saved while waiting for stimulus from the government regarding property at this time," he said.

"As a party engaged in property, of course we have a strategy that is developing technology because sales with the old style are not possible. Visually, buyers can see the product purchased clearly without direct contact. That is called digital marketing. Besides that strategy, we hope for a stimulus from the government, "he added.

He said, there was no change in demand amid the pandemic.

"There is no change in demand, it is in the market segment. We have prepared several types of dwellings from the bottom to the top. Starting from IDR 170 million to IDR 3 billion," said Lastiliwarman.

(TRIBUNBATAM.id/ Rebekha Ashari Diana Putri)

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