It hasn't been Opened for a Long Time, What are the Prospects for The Cinema Business?
It has been about five months since cinemas in Jakarta have stopped operating in line with the PSBB policy implemented by the DKI Jakarta ...
Editor: Lia Sisvita Dinatri
TRIBUNBATAM.id - It has been about five months since cinemas in Jakarta have stopped operating in line with the PSBB policy implemented by the DKI Jakarta Provincial Government (Pemprov).
Chairman of the Association of Indonesian Cinema Companies (GPBSI), Djonny Sjafruddin, said that this closure has certainly hit the cinema business in the capital city. The losses are estimated at hundreds of billions.
Even though it suffered significant losses, he ensured that cinemas still had good business prospects going forward. This is because a number of regions in Indonesia have also started to reopen their cinemas.
"Currently, only cinemas in the Jakarta area are not yet operational, but in other areas, such as in the regency, there are already operations," he told Kompas.com, Friday (21/8/2020).
However, Jakarta is the center of the creative industry, so it has a great influence nationally.
He said that films produced from within and outside the country are always screened for the first time in Jakarta. So, if cinemas in the capital are still closed, the distribution of films can also be affected in the regions.
Djonny said that more than 50 percent of the total cinemas in Indonesia are in Jabodetabek, with Jakarta having the largest market share in the creative industry.
Therefore, he hopes, the government can immediately take the right policy to support the recovery and sustainability of this cinema business.
Djonny confirmed that cinema entrepreneurs had been preparing for a long time regarding the implementation of strict health protocols in this business sector. The entrepreneurs are ready to operate if the government gives permission.
Meanwhile, Public Relations Manager of CGV Indonesia, Hariman Chalid said, the prospect of the cinema business in the country is still considered good. According to him, the experience of watching the cinema with the latest audio-visual technology cannot be replaced.
Previously, cinemas in the capital city had been repeatedly given permission to resume operations by the DKI Jakarta Provincial Government, but the permit was repeatedly canceled. This is in line with the Covid-19 case that has not subsided.
For example, the plan to open a cinema which was canceled on 29 July 2020, as well as during the PSBB 31 July-13 August 2020. Most recently, the cinema permit to operate during the PSBB transition period from 14-27 August 2020 was also canceled.
The revocation of the permit is contained in the revision of Disparekraf Decree No. 2976/2020 concerning the Extension of the Transitional Period PSBB in Handling the Prevention of Covid-19 Transmission in the Tourism Business Sector. (*)
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