Liverpool Tempted by Nike, Will Dumped New Balance?

TRIBUNBATAM.id -  The English league's elite club, Liverpool, are reportedly on the verge of the biggest deal in their history, with sporting goods manufacturer, Nike.

For the past few months, the financial team from the Champions league champions has conducted a series of negotiations with several other similar producers.

The news, Liverpool is now starting to lean towards the manufacturer from Oregon, United States.

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The agreement, which will begin rolling in the upcoming 2020 season, is expected to exceed the value of the last contract Liverpool and New Balance now.

Liverpool and New Balance contracts currently reach 45 million pounds per year. That number is equivalent to IDR 790 billion. 

Meanwhile, a statement from New Balance late on Monday confirmed that discussions on renewing the agreement for next year still continued.

"As a long-standing and committed sponsor, we want to continue our partnership with the Liverpool football club."

"At present, ongoing discussions are still rolling in order to renew our agreement in 2020," said a statement from New Balance.

"New Balance is eager and confident to maintain the sponsorship position for Liverpool, and we hope to continue our record of success as a provider of LFC kits."

On the other hand, the Liverpool refused to provide detailed responses regarding the amount of the contract between the two parties. 

This is understandable, because the numbers on the collaboration package will range from the basic contract level. The actual amount will fluctuate based on sales throughout the world.

However, the projected contract with Nike will be the most profitable in Anfield's history.

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In addition, the agreement also boosted Liverpool's position to become equal to Real Madrid, Barcelona and Manchester United, which has a large agreement with sponsors.

Noted, Madrid generates revenues of up to 110 million pounds per year, thanks to cooperation with Adidas. That number is equivalent to IDR 1.9 trillion.

Meanwhile, Nike is able to bring in income up to 100 pounds per year, for the Spanish elite club, Barcelona. That number is equivalent to IDR 1.7 trillion.