Hit by Covid-19, Batam Property Developers Prepare New Sales Concept to Attracts Consumers

The existence of this pandemic, Lastiliwarman as Marketing Manager of Ciptatama Griya Prima rate, now is an opportunity for developers to continue to do promotions.

"Currently the burdensome is the decline in sales. The strategy that can be done is to keep doing promotions. In addition, the need for consolidation and also to cut out the funds that can be saved while waiting for stimulus from the government regarding property at this time," he said.

"As a party engaged in property, of course we have a strategy that is developing technology because sales with the old style are not possible. Visually, buyers can see the product purchased clearly without direct contact. That is called digital marketing. Besides that strategy, we hope for a stimulus from the government, "he added.

He said, there was no change in demand amid the pandemic.

"There is no change in demand, it is in the market segment. We have prepared several types of dwellings from the bottom to the top. Starting from IDR 170 million to IDR 3 billion," said Lastiliwarman.

(TRIBUNBATAM.id/ Rebekha Ashari Diana Putri)

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