Indonesia got 2nd Ranks in the World Halal Tourism, Highest in the Communication Category

TRIBUNBATAM.id - Indonesia is ranked second as the best halal tourism destination in the world, in the Global Muslim Travel Index (GMTI) 2022 research from Mastercard and CrescentRating. 

In this seventh edition, GMTI 2022 research includes 138 countries in the ranking, both countries with a majority Muslim population and minorities. 

Indonesia is ranked second as the best halal or Muslim-friendly tourist destination out of 138 countries in the world, with a total score of 70. 

This position is above Saudi Arabia with a score of 70, Turkey 70, and the United Arab Emirates (UAE) 66. 

Meanwhile, Indonesia is one rank below Malaysia with a slightly different score, which is a difference of four points. 

Meanwhile, a neighboring country, Singapore, is the only non-OIC (Organization of Islamic Cooperation) country that has made it into the top 20, at 10th to be exact. 

GMTI 2022 grading criteria

For your information, the GMTI criteria are based on the "ACES CrescentRating model", which was unveiled in the 2017 GMTI report.

Baca juga: Ticket Price to Borobudur Temple is IDR 750,000, Buddhist worship will not be Disturbed

Baca juga: Harga Mulai Rp 50.000, Begini Cara Beli atau Pesan Tiket Masuk Candi Borobudur secara Online

This ACES model includes four things, namely Access 10 percent, Communications 20 percent, Environment 30 percent, and Services 40 percent.

That is, GMTI makes a ranking based on an assessment of the ease of access to the destination, internal and external communications from the destination, the environment at the destination, and the services provided by the destination. 

Since 2017, the criteria and sub-criteria of the ACES Model have evolved following the development of Muslims, including overall trends in lifestyle and travel.

This year, following the trend, the ACES aspect is added by considering the efforts of a destination to encourage sustainable tourism.

Each aspect is assessed using quantitative measurements in several criteria and sub-criteria. 

Indonesia is the highest in the communication category

Of the four aspects of ACES, Indonesia is among the top 10 countries in the Communications GMTI 2022 aspect, precisely in second position.

Communication and raising awareness among stakeholders in a destination are very important aspects.

Baca juga: Lombok Airport Re-opens International Flight Routes to Singapore

Baca juga: Bali Becomes the Favorite Destination for Foreign and Indonesian Tourists as of May 2022

The goal is to ensure that the required infrastructure can be developed and Muslim visitors are welcome to the destination.

First, there is the Destination Marketing category, which measures a country's efforts to reach the Muslim market through digital online content, Muslim visitor guides, media, and other marketing outreach activities.

Then, Stakeholders Awareness aims to measure the awareness of the Muslim market and the efforts of a destination to increase awareness about halal tourism.

There is also a Communication Proficiency category based on language proficiency in the top 10 language destinations used by Muslim tourists.

The top languages spoken by Muslim visitors include English, Arabic, Malay, Russian, Urdu, Indonesian, Turkish, French, Persian and German.

(TRIBUNBATAM.id/LIA SISVITA DINATRI)